Unskippable: Drag Your Readers Past the First Chapter
You get one shot. That’s it. One chapter. One page. Sometimes just one sentence. If your reader isn’t hooked, they’re not turning to the next page.
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1455 posts
You get one shot. That’s it. One chapter. One page. Sometimes just one sentence. If your reader isn’t hooked, they’re not turning to the next page.
Your coachability will determine your trajectory more than your talent, education or connections.
The truth is that we are not meant to fit into AI’s world. AI is meant to fit into ours.
Jolted by the recent federal hemp ban of intoxicating products, brands have been asking many questions, most of which only have speculative answers. The biggest: Now what?
Culture has already taken the main stage. Leadership is just now catching up.
Drinks have always been proxies for deeper cultural tensions. What we sip is never just about thirst.
High-stakes moments can make or break a business. As a leader, your personal practices and mindset can help you stay steady when it matters most.
By focusing on the energy they can create, businesses with a host mindset tap into the value of building connections instead of collecting followers.
Generosity, as it turns out, is as much a skill as anything else — which means you can get better at it.
A deliberate focus on premium products is a business survival tactic.
If AI has taught me anything, it’s the danger of drifting into mental autopilot.
In a year defined by rapid change, leaders reflect on the missteps that shaped their growth and the practical shifts they’re making for the year ahead.
Just as Geldof brought superstars together for a cause, leaders can promote a sense of compassion over competition to build teams eager to help each other out.
If you want your book to stick with readers long after they’ve finished it, don’t just build a stock antagonist. Build someone that readers can’t stop thinking about.
A look at how the seed sector’s obsession with accuracy, transparency and genetics is reshaping what consumers expect from every corner of cannabis.
One meaningful exchange can ignite films, movements and entire businesses.
After a year of rapid AI expansion, businesses should shift their focus toward deeper human connection, creative innovation and sustainable growth.
What’s changed is investor risk appetite given broader economic concerns.
As creative collaborations are turning stores into cultural destinations, the most enduring ones begin with craft and authenticity.
The next decade will belong to those quietly designing systems that make autonomy safe through coordination, governance and consent.
Intuition isn’t the opposite of data; it’s the mastery of it.
Consumers are indeed inundated with endless ad campaigns, but that doesn’t mean you should remain quiet about your work.
Our society loves to label — people, generations, even entire movements get names slapped on them — but when it comes to women, those labels tighten.
Companies don’t just need better strategies; they need a better way of being.
You can operate with spotless ethics, pure intentions and perfect execution, but if your image doesn’t radiate integrity and meaning, trust will not follow.
In a marketplace flooded with performative “purpose,” the real differentiator is a company’s ability to live its values consistently, not just talk about them.
Motorsports offers something most major US sports do not — true access to the action.
How top businesses design their spaces to become multi-use destinations for live experiences
As creative businesses evolve, they must find ways to expand their impact without diluting the identity, values and cultural relevance that made people care in the first place.
Artificial intelligence isn’t just taking jobs. It’s removing the rungs of the ladder that turn rookies into experts.
Somewhere along the way, we started treating rest like a reward instead of a requirement.
When you’re being gaslit by a scammer, it doesn’t play out like a docuseries.
Behind every “overnight” win are years of persistence, learning and resilience that don’t make the highlight reel.
Winner’s pulpy series holds lessons for those in business on standing up to their own workplace bullies.
It is an exhausting game of whack-a-mole, and it is built on chasing digital marketing fool’s gold.
The winners will be the leaders who understand that they are not merely selling a strain or a pre-roll. They are selling an identity.
As technology continues to redefine how teams operate, leaders must embrace new mindsets, tools and approaches to keep people engaged and innovation on track.
What’s emerging now is sharper and more intentional, driven by publishers who believe in quality over quantity and depth over distraction.
Cutting DEI isn’t just bad optics — it’s a direct hit to creativity, audience trust and the bottom line.
This isn’t about wild bets. It’s disciplined courage that turns chaos into a launchpad for growth.
The goal isn’t to be less busy — it’s to be busy with things that matter.
This story isn’t about a polite Kickstarter campaign, asking people to smash that subscribe button or pitching your cousin at Thanksgiving dinner.
Just as artists fight for control of their masters, they also must fight for control of their audience relationships.
To grow a business today, you need strategies that earn attention, trust and loyalty in equal measure.
Let me share three case studies of ways that respecting dignity can unlock business success.
This pressure to perform creatively — it’s corrosive. Soon you start to forget why you ever loved this work in the first place.
In a globalized world, brands chase expansion and universality. But love is local. And memory is particular.
Readers come to the page looking for escape — but what hooks them isn’t the strange, it’s the familiar made strange.
Here’s how to build brand partnerships rooted in authenticity, trust and shared purpose — the kind that inspire audiences and stand the test of time.
How the coming flood of cheap technology will blow open the doors of theatre — and maybe save it.
The car videos asking people to pre-save no longer work.
Employees, customers and investors are already living inside narratives of loss and uncertainty. Leaders who ignore that dimension risk paralysis in their organizations.
The market has become a competition of numbers, THC percentages climbing like stock tickers, potency sold as prestige.
Let’s build a new ladder, one that moves us from compression to expansion.
If you’re constantly on the go, here’s how to slow down and intentionally carve out much-needed time and space to address your own well-being.
We’re often told that to be truly effective, we must project a single, consistent persona 24/7. I don’t agree.
The narrative that the legal cannabis industry is entirely locked out of banking is outdated.
Are you climbing a mountain or running on a hamster wheel? Who knows, and who has time to find out?
Implementing high-impact techniques like breathwork doesn’t require elaborate programs.
Strong brands know that perception and trust reveal more than any quarterly report.
Hand someone a microphone and you’ll find out pretty quickly who they really are.
Taking a bold leap into brave new worlds can be scary when it comes to writing that book you’ve always dreamed of having published!
Our generational differences impact our communication and collaboration styles and preferences. Nowhere is this more evident than in the workplace.
This is the warrior’s paradox: nobody loves the warrior until the enemy is at the gates.
Here’s how top culture leaders model the values they want to see — and how you can create the same impact for your team.
In an industry where advertising is constrained, earned media through cannabis trade outlets has become one of the most effective and strategic tools a brand can deploy.
If you’re a CMO, founder or P&L owner, stop measuring your marketing team by media budget efficiency alone.
Behind nearly every successful entrepreneur is a web of mentors, peers and trusted advisors who provided guidance when it mattered most.
Visibility is not value. Likes are not loyalty. Attention without memory is a mirage.
Strengthening connections during the holidays can help your business enter the new year with momentum and confidence.
Why do most of us still feel like we’re sneaking in the back door of our own careers?
An urgent theme in psychedelic therapy is not just who develops psychedelic therapies, but how and for whom.
Streaming has become a cornerstone of modern entertainment, but the landscape is shifting.
Today’s audiences expect brands to show up for all people, and the events that nail this don’t just look good — they leave a mark.
Money isn’t neutral. Every dollar tells a story about the future it fuels.
Recognizing the parallels can — and will — make you a better leader.
Even the most seasoned professionals make networking mistakes, but you can course-correct by focusing on trust and genuine connections.
The final quarter of the year is make-or-break for many companies. Here are some goals and actions to close out Q4 on a high note.
We can’t imagine why anyone would want to spoil the fun like that. But plot twist… those readers aren’t out to ruin the experience. They’re trying to trust you.
Every struggling musician eventually learns the same bitter truth: there’s no secret shortcut.
So, what do you do if you have a bad apple?
Whether you’re pitching to investors or sharing an idea with your team, these tips can help you persuade your audience and achieve your goals.
These expert strategies can ensure your website communicates the right message and leaves a lasting impression.
Can a venue have its own fandom? The answer is yes — and in today’s landscape, it’s essential.
Three non-negotiable principles that transform good professionals into fearless leaders.
This might sound like the plot of a dystopian sci-fi movie, but it’s a real risk for every business leader today.
Here’s how traditional studios and streaming platforms can adapt—and lead—in this new era.
The most memorable brands create authentic experiences, emotional connections and meaningful moments for customers.
Experts share what resilience really looks like in the culture space.
Is your workplace hurting more than helping your professional growth? Here’s how to tell.
But what if the future belongs not to those who are seen… but to those who are felt?
We’re heading into a future where much of what fills our feeds will be algorithmically generated. Competent, yes, but soulless.
In business, as in life, there are times when conformity is an asset, but in others, embracing your individuality, inhabiting your rebellious spirit and being a true trailblazer are what lead to success.
In an industry where storytelling is essential, papers become another canvas.
Consider these tips when approaching projects that span languages and cultures.
Here are some things cannabis brands and the industry at large should be thinking about as they tap a boomer and Gen X audience.
Here are five things you may not know about media features.
The way your brand responds online can either build trust or push customers away.
The real issue isn’t whether AI is “good” or “bad.” That framing is too simplistic. AI is just a tool.
For a generation of students who’ve grown up tethered to devices, and the parents who often modeled that dependency, this change won’t be easy.